Logitech is bidding farewell to the Blue microphone brand, aiming to “simplify its product portfolio and focus on its core brands.”
Established in 2005, Blue rapidly rose to prominence as a top brand in the microphone market, gaining recognition for its high-quality and professional sound.
Logitech welcomed Blue into its fold in 2017 and continued to sell Blue products under its own brand. However, the tech giant will be phasing out the Blue brand in the coming months.
Logitech assures continued support for existing Blue products in the market, including software updates and customer support for the foreseeable future.
This significant move by Logitech, one of the largest players in the PC peripheral market, highlights the shifting landscape. The market has become fiercely competitive in recent years, with new companies entering and existing ones broadening their product range. Consequently, market share for some of the larger players, like Logitech, has dwindled.
Say goodbye to the Blue microphone brand, as Logitech streamlines its focus on core brands and products. By decluttering their product lineup, Logitech aims to rise above the fierce competition in the ever-evolving PC peripheral market.