Ourx, a hair care brand catering exclusively to Black women, has introduced a technological twist into its regimen with the launch of an app designed to track users’ hair care regimen and give personalized advice and suggestions.
Ourx Insights, available free on iOS and Android devices, enables users to track their haircare habits such as products they use, frequency of their washes, results of styling attempts, as well as personalized recommendations of products and techniques for use.
Ourx Insights is one of many tech-enabled hair care services geared specifically toward Black women. Other such offerings include Pattern’s range of products for textured hair and CurlMix’s subscription service that delivers customized care directly into customers’ homes.
Tech-enabled hair care market growth is being propelled by an increase in demand for products and services tailored specifically for Black women’s hair. Black women are more likely than their white counterparts to experience hair loss and breakage due to heat styling tools causing damage, as well as being more likely to use heat styling tools that cause more harm.
Ourx Insights is an invaluable tool for Black women looking to improve the health and appearance of their hair. Users can track their hair care habits, receive tailored recommendations, and gain knowledge on how best to maintain it.
Here are some of the key features of Ourx Insights:
- Trace Your Hair Care Habits: This app makes it possible to track which products you use, how often you wash your hair and the outcomes of styling sessions.
- Get personalized recommendations: The app offers personalized product and styling technique suggestions tailored specifically to your hair type and care goals.
- Gain more knowledge about hair care: This app contains educational material such as articles, videos, and quizzes about haircare.
If you are a Black woman looking to improve the health and appearance of her hair, Ourx Insights is an invaluable tool. It allows users to track their hair care habits, get personalized recommendations from experts, and gain more knowledge on how best to care for their locks.