Samsung is reportedly buying OLED TV panels from LG

Samsung has reportedly signed a deal with LG to buy high-end white OLED (WOLED) TV panels from its long-standing rival

[{"selector":"#anim-f8e81ede-c8e7-4a08-9ae1-94d38d5b1394","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

According to an exclusive report from Reuters, Samsung Electronics will buy 2 million W-OLED TV panels from LG Display in the first year

[{"selector":"#anim-badbb88c-6df7-478e-9b25-752944cd80ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The deal will help Samsung to make up ground in the OLED TV market, as the company has taken the approach that OLED displays are a better fit for smartphones and tablets than TVs

[{"selector":"#anim-cc77c648-e818-461a-b7f7-f7d36c1e8966","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Samsung has focused on making QLED models, which are cheaper than OLEDs

[{"selector":"#anim-9aef4b1a-c829-44eb-953f-2f263081b136","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Samsung has 6.1 percent of the OLED TV market, according to market research firm Omdia

[{"selector":"#anim-547daf6d-71c7-4e51-a91b-bd3b18524d73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

With this supply, Samsung can create an entire lineup of premium OLED TVs as Chinese firms like TCL, Hisense, Xiaomi, and Skyworth are eating up its low-end TV sales

[{"selector":"#anim-e47d5c16-a7df-4a4b-b6d4-92e89004a3c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The historic OLED TV panel deal will be a win-win for both LG and Samsung

[{"selector":"#anim-050b5d30-cd68-4950-bf61-f43e3d3289f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The agreement could add north of $1.5 billion to LG's bottom line next year.

[{"selector":"#anim-d8b033fd-9ae8-4f54-938b-86da0010a30c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

9 Free AI Tools for video

[{"selector":"#anim-c17166ff-f73e-4941-9bf5-3efd30ff347d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1485b10b-f612-43ca-95f0-873a7b787e7a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]