Mercedes Tower in Dubai

Mercedes Tower is a collaboration between the developer Badi and Mercedes-Benz

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The tower is marketed as a "living in sensual purity" community

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With apartments starting at $2.3 million and penthouses exceeding $20 million

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the design caters exclusively to the ultra-wealthy, reinforcing social inequality.

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The construction of such mega-projects in Dubai often involves severe labor abuses, with workers facing poor conditions and low wages

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The tower's design, which mimics the aesthetics of luxury cars, may not resonate with the cultural context of Dubai,

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The project exemplifies a trend of commodifying luxury living, reducing a home to a status symbol rather than a place for community and family.

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The tower's design, with its curved pinnacle and prominent branding, could contribute to visual pollution in Dubai's skyline

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