Mercedes Tower in Dubai

Mercedes Tower is a collaboration between the developer Badi and Mercedes-Benz

The tower is marketed as a "living in sensual purity" community

With apartments starting at $2.3 million and penthouses exceeding $20 million

the design caters exclusively to the ultra-wealthy, reinforcing social inequality.

The construction of such mega-projects in Dubai often involves severe labor abuses, with workers facing poor conditions and low wages

The tower's design, which mimics the aesthetics of luxury cars, may not resonate with the cultural context of Dubai,

The project exemplifies a trend of commodifying luxury living, reducing a home to a status symbol rather than a place for community and family.

The tower's design, with its curved pinnacle and prominent branding, could contribute to visual pollution in Dubai's skyline