Netflix gained over 200,000 new subscribers in mere days after implementing an extra charge for password sharing.
Starting May 15, the streaming giant’s new policy allows subscribers to share their accounts with up to two other households. If Netflix detects more than that, an additional fee will be charged.
The policy has received mixed reactions. Some subscribers appreciate the fairness of charging extra for additional users, while others argue it’s unjust to penalize those already paying for the service.
Despite the backlash, Netflix’s password-sharing policy seems fruitful, as the platform gained over 200,000 new subscribers in the first week alone. This marks the highest number of new subscribers in a single week since 2020.
While it’s too soon to determine the policy’s long-term success, early results indicate a positive impact on Netflix’s subscriber growth.